Strategic Product Designer
15+ Ventures
10+ Product Builds
5 Years of Product Design
8+ AI Products
15+ Ventures 10+ Product Builds 5 Years of Product Design 8+ AI Products
RESEARCH & STRATEGY | VISION-STATE PROTOTYPE | MOBILE APP
An all-in-one solution allowing Small Business Owners to make their banking needs seamless, so that they can focus on running their business.
SoFi SMB Banking Validation
$310M revenue & 144K customers in 5 yrs
0-1 MVP PRODUCT BUILD | RESEARCH | BRANDING | DESKTOP APP
Marlin Incubation (Watts Water)
Platform for Directors of Engineering of large-scale hotels to quickly identify water issues and take action seamlessly.
Watts $3 Billion in Revenue | Live Product now “Nexa Platform”
CONTENT STRATEGY | RESEARCH | DESIGN SYSTEM & BRANDING | DESKTOP & MOBILE
Site redesign (from ~1200 to ~400 pages) across desktop & mobile to ensure a clear path to products for stakeholders in the dental space previously struggling to navigate Dentsply Sirona’s site.
Dentsply Sirona Website Redesign
95% Reduction in pages
0-1 INCUBATION | DESIGN SYSTEM & BRANDING | DESKTOP APP
Penske Digital Fleet - Map Feature Build
End-to-end design of the Map/Homepage feature for a 0-1 product build for fleet managers for Penske.
Currently in dev.
RESEARCH & VISION-STATE DESIGN | FEATURE DEFINITION | MOBILE
BSWH Urgent Care Investment Case
Research, product definition, and vision-state designs for Urgent Care app for BSWH.
~$22M-$199M projected incremental revenue in 2029
A/B TESTING & GROWTH DESIGN | RESEARCH | DESKTOP & MOBILE
Experiment-driven e-commerce site revamp, as part of the “Conversion” work stream. Increased conversion & EBITDA through site audit and incremental design changes.
Staples E-Comm Growth Acceleration
15+ A/B tests increased EBITDA by $20M
PROPOSAL | RESEARCH & FEATURE DEFINITION | CONCEPT MOBILE SCREENS
Chime Credit Card Proposal
Rapid proposal to offer Chime’s customers a Credit-building Card tailored to their needs.
I started making polymer clay earrings at home for fun, passionate about the material’s versatility, both in color and shapes.
This hobby turned into a business due to people purchasing them organically. I’ve now expanded my range of products, and hired an employee in Lebanon.
I enjoy tackling the complexity of managing a business. I’m learning a ton from continuously refining designs, mentoring my employee, building a brand, and developing my e-comm site.